Diet Pepsi Max. Soda of the gods.
In it's 2 liter bottle form, it can be sold off the shelves for wondrous prices. 4 for a $5 or even 69¢ a bottle at times.
Picture this. I shop in the most frustrating manor. I do it via the "seek and destroy" method. I don't go methodically up and down aisles or write my shopping list down in sections by store departments (ie: frozens, meat, dairy...)
Now I get flustered. I get really thirsty these days. I get to the check out. I'm thirsty as hell. My mouth is beyond dry. The Diet Pepsi Max stands inside the glass end cap, taunting me, so frosty and cold. I pounce upon it, tear off the cap and begin to guzzle it's refreshing carbonated goodness. Then I see it...the cap. The price reads $1.39 stamped upon it.
I could have purchased TWO large bottles of this divine ambrosia... But they would not have been cold and frosty and small and on hand.
Curse you, Mr. Supermarket Merchandiser. No "real men of genius" song for you.